The iconic General Mills Monster Cereals – Count Chocula, Franken Berry, and Boo Berry – are teaming up with The Addams Family in fun Halloween cross promotion with the upcoming animated film.
Read on for the full press release, and then check out the official images of this year’s boxes, the back of which features the Addams family trick or treating at the Monsters’ castle.
It’s that time of year, when we reveal the latest look for the Monster Cereals boxes!
While you can look forward to the return of your favorite monsters in 2019 – Boo Berry, Count Chocula and Franken Berry – there’s another reason to celebrate the arrival of these limited-time boxes.
Monster Cereals is teaming up with a famously frightful family.
One you’ll surely recognize.
They’re creepy and they’re kooky, mysterious and spooky, they’re altogether ooky … The Addams Family!
New this year, our Monster Cereals and The Addams Family are offering free downloadable pumpkin carving stencils.
“With The Addams Family movie coming out in October, we wanted to partner because of the timeliness with Halloween,” said Sarah McCullough, planner, Brand Experience, at General Mills. “We thought it would be a fun idea to offer stencils during a time when people are carving pumpkins. We created them so people can interact with our characters and the ones from The Addams Family.”
You can download all 10 pumpkin stencils at MonsterCarving.com and carve the whole crew!
“It’s exciting because this is the first time Monster Cereals has partnered with a movie,” adds McCullough.
On the back of the box, you’ll find The Addams Family trick-or-treating at the Monsters’ castle. But some things are not quite right. Can you find all 8 tricky mistakes?
The Monster Cereals boxes will be widely available in September. The Addams Family movie premieres October 11.
You can learn more about the Monster Cereals legacy in the video below, and then scroll down to see the 2019 boxes.
(Click an image to enlarge.)
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