Rob Zombie’s ’31’ Gets New Steelbook Release for Halloween 2021

Rob Zombie’s underrated Halloween funhouse of a horror film 31 is getting a new Target-exclusive steelbook this October.

Written, directed, and produced by Zombie, 31 is a fiendish Halloween horror-gore romp set in 1976, in which five happy-go-lucky carnies on a cross-country road trip are kidnapped and hunted by murderous clowns in an escape room-style hideaway in the middle of nowhere. With an ensemble cast that includes Sheri Moon Zombie, Jeff Daniel Phillips, Lawrence Hilton-Jacobs, Richard Brake, Jane Carr, and Malcolm McDowell, 31 is tailor-made for diehard horror fans and Rob Zombie acolytes. Featuring

The official synopsis: On Halloween, five carnival employees are kidnapped and held hostage in an isolated compound known as “Murderworld.” They are thrown into a sadistic game called “31” where they must survive 12 hours against a gang of maniacs dressed like clowns. However, the clowns aren’t the only ones they need to worry about — a grand scheme of satanic rituals and a much more sadistic plot awakens.


  • “In Hell Everybody Loves Popcorn: The Making of 31” (A Comprehensive 2-Hour Documentary on the Making of the Film)
  • Audio Commentary with Writer-Director Rob Zombie

You can see the brand-new reconceived cover artwork from award-winning graphic artist Vance Kelly below.

31 will be released on Blu-ray + Digital Steelbook on October 26, available exclusively at Target, from Lionsgate.


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Matt Artz

Founded Halloween Daily News in 2012 and the Halloween International Film Festival in 2016. Professional writer/journalist/photographer since 2000.