Spirit Halloween 40th Anniversary Flagship Store Opening Date Announced

Today Spirit Halloween officially revealed the opening date of their flagship store in New Jersey in July, kicking off the company’s 40th anniversary year. Read on for the full announcement.

Spirit Halloween is hosting its grand opening celebration at its flagship location in the brand’s hometown of Egg Harbor Township, New Jersey on Saturday, July 29.

Here are a few important details about the Grand Opening as fans plan their journey:


  • Living and non-living attendees should arrive no earlier than 7:00 a.m. EST on Friday, July 28.

  • Safety is Spirit’s number one priority, so overnight parking or camping at Shore Mall is not permitted this year prior to 7:00 a.m. EST on Friday, July 28.

  • The Egg Harbor Township police and community officers will monitor the area to ensure safety is maintained.

Lanyards and Store Access 

  • The flagship store will officially open at 11:00 a.m. EST on Saturday July 29.

  • Starting at 7:00 a.m. EST on Saturday, July 29, numbered lanyards will be issued to fans on a first come, first served basis.

  • Guests’ lanyard number will determine access to the flagship store. Each individual requires their own numbered lanyard to enter the store.

  • Starting at 10:30 a.m. EST the event emcee will call numbered groups to line up and enter the store opening based on capacity.

Superfan Swag Bags

  • The first 200 fans to check in will receive an exclusive Spirit Halloween 40th Anniversary swag bag.

Halloween Happens in July!

  • Last year over 2,000 Halloween superfans descended on Egg Harbor Township to celebrate the largest Halloween retailer in the country. This year, the brand expects even more enthusiasts to crawl out of their coffins to enjoy a variety of activities in the dead of summer, including tarot card readings, food & beverage vendors, graveyard bowling & more.

  • Fans can expect fun scares from partners like Kung Fu Tea, Butterfinger and more.

Fans ready to celebrate the dawn of a deadly good Halloween season can visit Spirit Halloween’s website here for additional details on the thrilling grand opening festivities, including recommended local hotels, restaurants, and more.

Earlier this week, Spirit unveiled their brand new line of officially licensed Horror Babies, including Sam for Trick ‘r Treat, Ghostface from Scream, Leatherface from The Texas Chainsaw Massacre, and Pennywise from It.

Stay tuned for our complete coverage of more 2023 reveals right here on this site and on our YouTube channel.

See all of our Spirit Halloween 2023 coverage here!

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Matt Artz

Founded Halloween Daily News in 2012 and the Halloween International Film Festival in 2016. Professional writer/journalist/photographer since 2000.