Freeform Conjures Up New ‘Hocus Pocus’ Treats and Scents for 31 Nights of Halloween

Freeform is getting everyone into the spooky spirit with their annual 31 Nights of Halloween, the network’s highly anticipated movie lineup, and in celebration of the month-long event, Freeform has teamed up with both Carvel® Ice Cream and Ryan Porter’s Candier to create custom treats inspired by the classic Disney’s Hocus Pocus, which will be airing on Freeform throughout the month of October. 


Carvel® Ice Cream and Freeform are celebrating three spooky years of partnership with three new, wickedly delicious holiday treats in honor of the network’s highly anticipated “31 Nights of Halloween” movie lineup and airings of the cult classic film Disney’s Hocus Pocus. Available now through Oct. 31, guests can enjoy three bewitching shake flavors served with a limited-edition “31 Nights of Halloween” x Hocus Pocus cup and spoon that pairs with each Sanderson Sister.  

Available now through Oct. 31, Carvel Ice Cream has created three wickedly delicious, limited-edition shakes served with a 31 Nights of Halloween x Hocus Pocus cup and spoon that pairs with each Sanderson Sister: 

·       Sarah’s Chilling Churro Shake: A spooky blend of Carvel’s Churro Crunchies and cinnamon-sugar churro ice cream, topped with whipped cream and yellow sprinkles. 

·       Winnie’s Glorious Cake Batter Shake: Carvel’s cake batter ice cream blended into one glorious potion, topped with whipped cream and orange sprinkles. 

·       Mary’s Divine Cookies & Cream Shake: A delicious divination of cookies and cream pieces, blended with Carvel’s classic vanilla soft serve and topped with violet sprinkles. 

“Much like enjoying a Carvel ice cream treat, watching Freeform’s ‘31 Nights of Halloween’ and Disney’s Hocus Pocus delivers a true sense of nostalgia and traditions,” said Delia Wong, Director of Marketing, Carvel. “With these shakes inspired by everyone’s favorite witchy sisters, Halloween and ice cream fans alike will have plenty of opportunities to soak up spooky season memories and create new ones.” 

Carvel and Freeform’s 31 Nights of Halloween Sanderson Sister Shake lineup and limited-edition cups and spoons are available at Carvel shoppes and on food delivery platforms, starting at $4.79, while supplies last. To find a participating Carvel shoppe and delivery availability near you, visit 

Ryan Porter’s Candier celebrates the season with a “Mostly Dead on the Inside” candle inspired by Freeform’s “31 Nights of Halloween” lineup. Festive fall scents of spicy clove, cinnamon and nutmeg blend perfectly with freshly harvested pumpkin, gooey buttercream and smokey vanilla. This limited-edition candle will be available nationwide as viewers tune in to watch their favorite spooky movies throughout the month on Freeform. 


Ryan Porter’s Candier brand joins Freeform to celebrate “31 Nights of Halloween” with a trio of candles inspired by the Sanderson sisters from Disney’s Hocus Pocus, available on Sept. 30-Oct. 31 for $79.00 (sold as a set).  In addition, a single limited edition “Mostly Dead on the Inside” candle will also be available during the same time, retailing for $29.00. Families will enjoy delicious scents lingering through their homes nationwide as viewers tune in to watch their favorite spooky movies during “31 Nights of Halloween” on Freeform.  

“I literally couldn’t wait to create candles to celebrate ‘31 Nights of Halloween,’” said Krysten Kauder, Ryan Porter’s founder. “I’ve been addicted to Halloween movies since I was a teenager, and Freeform’s ‘31 Nights’ is my automatic go-to for Halloween and chill. Plus, like us, Freeform really resonates with a younger audience who live-and-breathe pop culture. We’re a little cheeky and a lot of sassy, and we think Freeform’s audience will really enjoy that.” 

In addition, superfans of Disney’s Hocus Pocus can celebrate the spirit of the Sanderson Sisters with Ryan Porter’s Candier’s candles inspired by the personality of each sister: 

·       “I Am Beautiful; Boys Will Love Me” represents Sarah Sanderson and smells of mandarin balm, tangelo, eucalyptus, moss, patchouli, sandal tree, amber and musk. 

·       “I Put a Spell on You” is Winifred Sanderson’s candle, scented with caramelized sugar, chestnut, cinnamon, clove, cedar, cream, vanilla and tonka bean. 

·       “I Suggest We Form a Calming Circle” is for Mary Sanderson and is scented with orange peel, ginger cream, butter, graham cracker, sugar, cinnamon and clove. 

All candles will be available on Sept. 27–Oct. 31, with the “31 Nights of Halloween” candle retailing for $29.00 each and the trio of “Hocus Pocus” candles retailing for $79.00 (sold as a set). 

“31 Nights of Halloween is a Freeform fan favorite, so we really wanted to go big this year and join forces with two brands that resonate with our audience – Carvel Ice Cream and Ryan Porter Candier,” said Dalia Ganz, Vice President Social Media, Digital Marketing & Synergy at Freeform. “The delicious ‘Hocus Pocus’ inspired shakes and festive scented candles help us extend the experience from their screens and into their homes.” 

Freeform’s “31 Nights of Halloween” will air more than 30 Halloween movie favorites this October, including Tim Burton’s The Nightmare Before Christmas, The Addams Family (1991), Casper (1995), Ghostbusters (1984), Maleficent, Aliens, Shrek, Hotel Transylvania, and many more. The full schedule can be viewed here. 

For more Halloween news, follow @HalloweenDaily.

Matt Artz

Founded Halloween Daily News in 2012 and the Halloween International Film Festival in 2016. Professional writer/journalist/photographer since 2000.