Pandemic or not, Halloween is coming, and while the holiday itself can never truly be canceled, many of the crowd-gathering events we love so much will undoubtedly be effected by the ongoing health crisis, but a group of haunters in Florida are planning something new and innovative with The Haunted Road, a drive-thru haunt attraction.
Read on for the official press release.
A new, completely contactless Halloween experience is coming to Central Florida this upcoming season. With a terrifying mix of theatrical storytelling, horrifying creatures, unexpected scares, and a twisted take on immortal tales, The Haunted Road will satiate the need for scares this fall, with safe social distancing measures.
A group of Orlando-based creative and themed entertainment experts got together to reimagine the traditional haunted house event, developing a Halloween experience that will be unlike anything else. The entire event was designed with physical distancing measures in mind, from contact-free check-in by license plate, to immersive drive-in scenes.
The original storyline presents familiar characters like you have never seen them before. As guests drive through each nightmarish scene, they’ll be immersed into a ghastly rendition of an untold story of Rapunzel as she journeys into a world of disarray, faces bloodcurdling creatures – and hundreds of shocking scares.
A family-friendly version of the event will also be available during the daytime on select weekends. The daytime event will feature an adaptation of the immersive scenes and storyline, but trading screams for Halloween fun the entire family can enjoy.
Dates and additional details will be revealed soon.
“With the arts and entertainment industry at a standstill, and an increasing need to find new, safe outdoor entertainment, we knew it was the perfect time to develop a unique Halloween experience so everyone can enjoy a dose of horror this upcoming Halloween season, from the comfort of their car,” said Jessica Mariko, executive producer and creative principal for The Haunted Road.
Mariko is leading a team of award-winning creative minds that have worked on globally-renowned shows and attractions in creative development, entertainment, Broadway marketing, and theme park operations to develop an original storyline and immersive theming for The Haunted Road.
Mariko is known for bringing to life first-of-its-kind entertainment experiences in Orlando, including DRIP, a theatrical dance/rock show and tourist attraction known for its full sensory environment and raw emotional audience connection, with a successful five-year run on I-Drive.
Admission tickets will start at $15 per person, and you can sign up to receive the latest event updates and support the Kickstarter campaign at TheHauntedRoad.com.
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