Mars Announces 2026 Halloween Candy Lineup
Mars, the “Halloween authority,” is getting a head start on spooky season, celebrating its third annual Halfway to Halloween, today unveiling the company’s 2026 Halloween candy lineup, featuring ghoulishly, delightful innovations and the return of annual fan-favorites. Read on for today’s full press release.
“Halfway to Halloween has become a treasured tradition at Mars,” said Tim LeBel, Chief Halloween Officer and Chief Customer Officer at Mars Snacking North America. “Our 2026 portfolio is a direct reflection of what consumers are telling us they want: new textures and experiences, along with beloved classics. As a result, this year’s lineup has something for everyone, no matter where or when they choose to celebrate the season.”
Creepy, Crunchy New Lineup
This year, Mars is leaning into Halloween treat trends with new textures and festive shapes. SKITTLES® POP’d will debut a Creepy Crunch flavor, a freeze-dried version of the classic candy that delivers a uniquely crunchy, airy texture.
The TWIX® brand is getting a spooky makeover with the introduction of TWIX® Skull Singles and TWIX® Skull Share Size, offering a new, hauntingly fun shape for the iconic cookie bar. SNICKERS® is also expanding its popular Pumpkin Shape offerings with a new pack featuring SNICKERS® Fun Size Pumpkins, a perfect seasonal treat.
Monstrously Festive Portfolio
With over 120 items for the season, Mars is making it easier than ever to be the best house on the block this Halloween. The 2026 portfolio includes more than 60 variety bags, with piece counts ranging from 15 to 350, so there’s something for every ghost and ghoul hunting for a treat. And responding to popular demand, Mars is expanding its fan-favorite fun size bag line-up to include SKITTLES® Sours and Gummies.
The 2026 Mars Halloween product lineup includes:
New Innovations:
- SKITTLES® POP’d Creepy Crunch
- TWIX® Skulls
- SNICKERS® Fun Size Pumpkins
New and Expanded Offerings:
- M&M’S® Fun Size Minis Chocolate Candies Variety Mix with Milk Chocolate and Peanut Butter
- SKITTLES® Fun Size Bags, now in SKITTLES® Sour and Gummies
- SKITTLES® Gummies Fun Size Variety Mix featuring Sour, Original and Wild Berry
- Fun Size Fruity Favorites Variety Mix featuring SKITTLES® Original and Wild Berry, and STARBURST® Original and FaveReds
Returning Halloween Staples:
- M&M’S® Milk Chocolate Pumpkin Pie
- M&M’S® Halloween Blends in Milk Chocolate, Peanut, and Peanut Butter
- SNICKERS® Pumpkins
- TWIX® and SNICKERS® Ghoulish Green
- SKITTLES® Shriekers
Halfway to Halloween Celebration in Topeka
Mars Halloween Headquarters in Topeka, Kansas will celebrate the Halfway to Halloween mark on Thursday, May 14, inviting community members to come together for an evening of trick-or-treating with Mars candy, music, food and other festivities at Redbud Park in Topeka from 6:00 to 8:00 pm CT.
Get Ready for Summerween
Fans won’t have to wait until October for these creepy, crunchy and festive treats. The 2026 Mars Halloween lineup will begin rolling out on store shelves and online this summer.
